online tutoring customer personas

USER PERSONA: GCSE Student

Table 01: DEMOGRAPHICS

Data points

Answers for GCSE Student

Name

GCSE Student

Age

14-16 years old

Occupation

Secondary school student

Annual income GBP

N/A

Marital status

Single

Family situation

Living with parents or guardians

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

GCSE student striving for academic success, seeking online tutoring to improve performance and gain confidence.

Row 2

"I want to excel in my GCSEs, so I need a tutor who can help me understand difficult topics and achieve my goals."

Table 03: PSYCHOGRAPHICS

Data points

Answers for GCSE Student

Personal characteristics

Ambitious, diligent, curious, results-driven

Hobbies

Reading, sports, music, gaming, socialising with friends

Interests

School subjects, extracurricular clubs, personal interests (art, coding, dance, etc.)

Personal aspirations

Achieve high GCSE grades, gain acceptance to a reputable Sixth Form or college, personal development

Professional goals

Obtain a fulfilling career, attend a top university, financial stability

Pains

Difficulty in understanding complex topics, time management, exam stress, peer pressure

Main challenges

Balancing school, extracurriculars, and personal life; achieving desired GCSE results

Needs

Personalised tutoring, effective study strategies, exam preparation, emotional support

Dreams

Academic success, fulfilling career, personal growth and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for GCSE Student

Budget

£20-£50 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from friends

Online behaviour

Researching, comparing tutors, booking sessions, interacting with peers

Devices used

Smartphone, laptop, tablet

Search terms

GCSE tutoring, subject-specific tutors, online tutoring, exam prep

Preferred Education and Science brands

BBC Bitesize, CGP, AQA, Pearson, Collins

Triggers

Upcoming exams, struggling in school, seeking better grades

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Teachers, peers, parents, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter

Preferred content types

Short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

8-15 hours per week, may increase leading up to exams

Long term customer potential

High, may continue tutoring through A-levels or recommend to friends


USER PERSONA: Prospective UK Boarding School Student from Overseas

Table 01: DEMOGRAPHICS

Data points

Answers for Prospective UK Boarding School Student from Overseas

Name

Prospective UK Boarding School Student from Overseas

Age

11-18 years old

Occupation

International school student

Annual income GBP

N/A

Marital status

Single

Family situation

Living with family in home country

Location

Overseas

Table 02: USER DESCRIPTION

Row 1

International student seeking entry to a prestigious UK boarding school to gain a world-class education and expand horizons.

Row 2

"I want to study at a top UK boarding school to experience a new culture, make global connections, and prepare for university."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Prospective UK Boarding School Student from Overseas

Personal characteristics

Ambitious, adaptable, open-minded, sociable, resilient

Hobbies

Reading, sports, music, exploring new cultures, learning languages

Interests

School subjects, international relations, travel, arts, technology

Personal aspirations

Gain acceptance to a top UK boarding school, make friends from different backgrounds

Professional goals

Attend a leading university, secure a fulfilling career, contribute to global society

Pains

Adapting to a new culture, homesickness, language barriers, competitive entry process

Main challenges

Navigating UK education system, maintaining grades, building a support network

Needs

Guidance on application process, language support, cultural adaptation, academic support

Dreams

Successful integration, academic excellence, lifelong friendships, global impact

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Prospective UK Boarding School Student from Overseas

Budget

£30,000-£50,000 per year for boarding school fees

Shopping frequency

One-time decision, with occasional additional services (tutoring, etc.)

Preferred research channels

Google, school websites, social media, online forums, education agents

Online behaviour

Researching schools, comparing boarding options, reading reviews

Devices used

Smartphone, laptop, tablet

Search terms

UK boarding schools, top boarding schools, international student support

Preferred Education and Science brands

Independent Schools Council, UKiset, The Good Schools Guide

Triggers

Family decision, desire for global education, scholarship opportunities

Sales Barriers

High fees, visa restrictions, cultural barriers, limited school places

Influencers

Parents, teachers, friends, alumni, education agents

Preferred social media channels

Instagram, Facebook, Twitter, YouTube, local platforms

Preferred content types

School promotional videos, testimonials, articles, virtual tours

Typical number of hours studied

10-20 hours per week, depending on home country education system

Long term customer potential

Medium, may return for university consulting or recommend to friends



USER PERSONA: iGCSE Student

Table 01: DEMOGRAPHICS

Data points

Answers for iGCSE Student

Name

iGCSE Student

Age

14-16 years old

Occupation

International secondary school student

Annual income GBP

N/A

Marital status

Single

Family situation

Living with parents or guardians

Location

Worldwide (excluding the UK)

Table 02: USER DESCRIPTION

Row 1

iGCSE student pursuing globally recognized qualifications, seeking guidance and support to excel in their chosen subjects.

Row 2

"I want to succeed in my iGCSEs and need a tutor who understands the international curriculum to help me reach my goals."

Table 03: PSYCHOGRAPHICS

Data points

Answers for iGCSE Student

Personal characteristics

Ambitious, diligent, curious, globally minded

Hobbies

Reading, sports, music, gaming, socialising with friends

Interests

School subjects, international affairs, personal interests (e.g., art, coding, dance)

Personal aspirations

Achieve high iGCSE grades, gain acceptance to a reputable Sixth Form or college

Professional goals

Attend a top university, obtain a fulfilling career, financial stability

Pains

Adapting to an international curriculum, time management, exam stress, peer pressure

Main challenges

Balancing school, extracurriculars, and personal life; achieving desired iGCSE results

Needs

Personalised tutoring, effective study strategies, exam preparation, emotional support

Dreams

Academic success, fulfilling career, personal growth and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for iGCSE Student

Budget

£20-£50 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from friends

Online behaviour

Researching, comparing tutors, booking sessions, interacting with peers

Devices used

Smartphone, laptop, tablet

Search terms

iGCSE tutoring, subject-specific tutors, online tutoring, exam prep

Preferred Education and Science brands

Cambridge International, Pearson Edexcel, OxfordAQA

Triggers

Upcoming exams, struggling in school, seeking better grades

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Teachers, peers, parents, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter

Preferred content types

Short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

8-15 hours per week, may increase leading up to exams

Long term customer potential

High, may continue tutoring through A-levels or recommend to friends


USER PERSONA: A-Level Student

Table 01: DEMOGRAPHICS

Data points

Answers for A-Level Student

Name

A-Level Student

Age

16-18 years old

Occupation

Sixth Form or college student

Annual income GBP

N/A

Marital status

Single

Family situation

Living with parents or guardians

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

A-Level student focused on achieving excellent grades to secure university placement and future career opportunities.

Row 2

"I need to excel in my A-Levels to get into my dream university. A tutor can help me navigate challenging subjects."

Table 03: PSYCHOGRAPHICS

Data points

Answers for A-Level Student

Personal characteristics

Ambitious, diligent, self-motivated, goal-oriented

Hobbies

Reading, sports, music, gaming, socialising with friends

Interests

School subjects, extracurricular clubs, personal interests (art, coding, dance, etc.)

Personal aspirations

Achieve top A-Level grades, gain acceptance to a leading university

Professional goals

Secure a fulfilling career, contribute positively to society

Pains

Difficulty in understanding complex subjects, time management, exam stress, competition

Main challenges

Balancing school, extracurriculars, and personal life; achieving desired A-Level results

Needs

Personalised tutoring, effective study strategies, exam preparation, emotional support

Dreams

Academic success, fulfilling career, personal growth and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for A-Level Student

Budget

£20-£60 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from friends

Online behaviour

Researching, comparing tutors, booking sessions, interacting with peers

Devices used

Smartphone, laptop, tablet

Search terms

A-Level tutoring, subject-specific tutors, online tutoring, exam prep

Preferred Education and Science brands

AQA, Edexcel, OCR, WJEC, CCEA, Cambridge International

Triggers

Upcoming exams, struggling in school, seeking better grades

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Teachers, peers, parents, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter

Preferred content types

Short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

10-20 hours per week, may increase leading up to exams

Long term customer potential

High, may continue tutoring through university or recommend to friends


USER PERSONA: IB Student

Table 01: DEMOGRAPHICS

Data points

Answers for IB Student

Name

IB Student

Age

16-19 years old

Occupation

International Baccalaureate (IB) Diploma Programme student

Annual income GBP

N/A

Mar



Table 01: DEMOGRAPHICS (Continued)

| Marital status | Single |

| Family situation | Living with parents or guardians |

| Location | Worldwide |

Table 02: USER DESCRIPTION

Row 1

IB student committed to a holistic education, seeking guidance to excel academically and personally within the rigorous programme.

Row 2

"I need support to manage the IB workload and achieve high scores to secure a place at a prestigious university."

Table 03: PSYCHOGRAPHICS

Data points

Answers for IB Student

Personal characteristics

Ambitious, diligent, globally minded, creative, open to challenges

Hobbies

Reading, sports, music, art, volunteering, socialising with friends

Interests

School subjects, international affairs, community service, personal interests

Personal aspirations

Achieve top IB scores, gain acceptance to a leading university, personal growth

Professional goals

Secure a fulfilling career, contribute positively to society, global impact

Pains

Rigorous workload, time management, balancing academics with personal life, exam stress

Main challenges

Managing IB requirements, achieving desired scores, maintaining personal well-being

Needs

Personalised tutoring, effective study strategies, emotional support, time management skills

Dreams

Academic success, fulfilling career, personal growth and happiness, global impact

Table 04: ONLINE BEHAVIOUR

Data points

Answers for IB Student

Budget

£25-£65 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from friends

Online behaviour

Researching, comparing tutors, booking sessions, interacting with peers

Devices used

Smartphone, laptop, tablet

Search terms

IB tutoring, subject-specific tutors, online tutoring, exam prep

Preferred Education and Science brands

International Baccalaureate Organization, Cambridge Assessment

Triggers

Upcoming exams, struggling with coursework, seeking better grades

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Teachers, peers, parents, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter

Preferred content types

Short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

15-25 hours per week, may increase leading up to exams

Long term customer potential

High, may continue tutoring through university or recommend to friends


USER PERSONA: Scottish Highers Student

Table 01: DEMOGRAPHICS

Data points

Answers for Scottish Highers Student

Name

Scottish Highers Student

Age

16-18 years old

Occupation

Secondary school student in Scotland

Annual income GBP

N/A

Marital status

Single

Family situation

Living with parents or guardians

Location

Scotland

Table 02: USER DESCRIPTION

Row 1

Scottish Highers student aiming for top grades to secure a place at a reputable university and future career success.

Row



Table 02: USER DESCRIPTION (Continued)

| Row 2 | "I need a tutor who can help me excel in my Highers subjects so I can achieve the grades necessary for my future goals." |

Table 03: PSYCHOGRAPHICS

Data points

Answers for Scottish Highers Student

Personal characteristics

Ambitious, diligent, self-motivated, goal-oriented

Hobbies

Reading, sports, music, gaming, socialising with friends

Interests

School subjects, extracurricular clubs, personal interests (art, coding, dance, etc.)

Personal aspirations

Achieve top Highers grades, gain acceptance to a leading university

Professional goals

Secure a fulfilling career, contribute positively to society

Pains

Difficulty in understanding complex subjects, time management, exam stress, competition

Main challenges

Balancing school, extracurriculars, and personal life; achieving desired Highers results

Needs

Personalised tutoring, effective study strategies, exam preparation, emotional support

Dreams

Academic success, fulfilling career, personal growth and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Scottish Highers Student

Budget

£20-£50 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from friends

Online behaviour

Researching, comparing tutors, booking sessions, interacting with peers

Devices used

Smartphone, laptop, tablet

Search terms

Highers tutoring, subject-specific tutors, online tutoring, exam prep

Preferred Education and Science brands

Scottish Qualifications Authority (SQA)

Triggers

Upcoming exams, struggling in school, seeking better grades

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Teachers, peers, parents, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter

Preferred content types

Short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

10-20 hours per week, may increase leading up to exams

Long term customer potential

High, may continue tutoring through university or recommend to friends


USER PERSONA: Oxbridge Entrance Test Student

Table 01: DEMOGRAPHICS

Data points

Answers for Oxbridge Entrance Test Student

Name

Oxbridge Entrance Test Student

Age

17-18 years old

Occupation

Sixth Form or college student

Annual income GBP

N/A

Marital status

Single

Family situation

Living with parents or guardians

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

Oxbridge hopeful seeking expert guidance to prepare for competitive entrance tests and secure a place at Oxford or Cambridge.

Row 2

"I want to succeed in the Oxbridge entrance tests, and I need a tutor who can help me master the required skills."

Table 03: PSYCHOGRAPHICS

| Data points | Answers for Oxbridge Entrance Test Student |


|-----------------------|------------------------------------------------------------------------------------------------|

| Personal characteristics | Highly ambitious, driven, intelligent, focused, persistent |

| Hobbies | Reading, sports, music, debate, academic clubs, socialising with friends |

| Interests | School subjects, extracurricular activities, personal interests, intellectual pursuits |

| Personal aspirations | Achieve top A-Level/IB grades, gain acceptance to Oxford or Cambridge, excel academically |

| Professional goals | Secure a prestigious career, contribute positively to society, become a leader in chosen field |

| Pains | High-stakes entrance tests, competition, time management, stress, self-doubt |

| Main challenges | Preparing for entrance tests, managing high expectations, balancing school and personal life |

| Needs | Expert tutoring, test preparation, interview coaching, emotional support, resilience building |

| Dreams | Academic success, attending Oxbridge, fulfilling career, personal growth and happiness |

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Oxbridge Entrance Test Student

Budget

£30-£70 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month, may increase during exam season

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from friends

Online behaviour

Researching, comparing tutors, booking sessions, interacting with peers

Devices used

Smartphone, laptop, tablet

Search terms

Oxbridge tutoring, entrance test preparation, interview coaching, exam prep

Preferred Education and Science brands

University of Oxford, University of Cambridge, AQA, Edexcel, OCR

Triggers

Upcoming entrance tests, interview invitations, academic challenges

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Teachers, peers, parents, online reviews, successful Oxbridge students

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn

Preferred content types

Short videos, interactive quizzes, infographics, blog posts, webinars

Typical number of hours studied

15-25 hours per week, may increase leading up to exams and interviews

Long term customer potential

High, may continue tutoring through university or recommend to friends


Data points

Answers for Oxbridge Entrance Test Student

Personal characteristics

Exceptionally motivated, intellectually curious, resilient, detail-oriented, adaptable

Hobbies

Reading, academic clubs, debate, sports, music, volunteering, socialising with friends

Interests

School subjects, extracurricular activities, personal interests, intellectual challenges

Personal aspirations

Achieve outstanding A-Level/IB results, secure admission to Oxford or Cambridge, excel academically

Professional goals

Pursue a prestigious career, make a positive impact on society, become a leader in chosen field

Pains

Pressure to excel in entrance tests, competition, time management, stress, self-doubt

Main challenges

Preparing effectively for entrance tests, meeting high expectations, balancing academics and personal life

Needs

Specialised tutoring, entrance test preparation, interview coaching, emotional support, resilience-building strategies

Dreams

Academic success at Oxbridge, fulfilling career, personal growth, and happiness


Table 01: DEMOGRAPHICS

Data points

Answers for BMAT/LNAT Etc. Candidate

Name

BMAT/LNAT Etc. Candidate

Age

17-18 years old

Occupation

Sixth Form or college student

Annual income GBP

N/A

Marital status

Single

Family situation

Living with parents or guardians

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

Ambitious student preparing for specific university entrance exams (BMAT/LNAT etc.) to gain admission to competitive courses.

Row 2

"I need tailored guidance to navigate and excel in these challenging entrance exams, so I can secure a place at a top university."

Table 03: PSYCHOGRAPHICS

Data points

Answers for BMAT/LNAT Etc. Candidate

Personal characteristics

Highly motivated, focused, adaptive, determined, detail-oriented

Hobbies

Reading, sports, music, academic clubs, volunteering, socialising with friends

Interests

School subjects, extracurricular activities, personal interests, intellectual challenges

Personal aspirations

Achieve outstanding A-Level/IB results, gain acceptance to competitive university courses

Professional goals

Secure a prestigious career, make a positive impact on society, become a leader in chosen field

Pains

Entrance exam pressure, competition, time management, stress, self-doubt

Main challenges

Preparing for entrance exams, meeting high expectations, balancing school and personal life

Needs

Specialised tutoring, test preparation, emotional support, resilience-building strategies

Dreams

Academic success, attending a top university, fulfilling career, personal growth, and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for BMAT/LNAT Etc. Candidate

Budget

£30-£70 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from friends

Online behaviour

Researching, comparing tutors, booking sessions, interacting with peers

Devices used

Smartphone, laptop, tablet

Search terms

BMAT/LNAT/etc. tutoring, entrance exam preparation, interview coaching, exam prep

Preferred Education and Science brands

UCAS, AQA, Edexcel, OCR, respective universities

Triggers

Upcoming entrance exams, seeking better exam performance, academic challenges

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Teachers, peers, parents, online reviews, successful exam candidates

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn

Preferred content types

Short videos, interactive quizzes, infographics, blog posts, webinars

Typical number of hours studied

15-25 hours per week, may increase leading up to exams and interviews

Long term customer potential

High, may continue tutoring through university or recommend to friends


Table 01: DEMOGRAPHICS

Data points

Answers for Prospective Undergraduate Student

Name

Prospective Undergraduate Student

Age

17-18 years old

Occupation

Sixth Form or college student

Annual income GBP

N/A

Marital status

Single

Family situation

Living with parents or guardians

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

Aspiring undergraduate student looking for guidance on university applications, course selection, and exam preparation.

Row 2

"I want to find the right university and course for me, and I need help navigating the application process and preparing."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Prospective Undergraduate Student

Personal characteristics

Ambitious, diligent, adaptable, curious, goal-oriented

Hobbies

Reading, sports, music, academic clubs, volunteering, socialising with friends

Interests

School subjects, extracurricular activities, personal interests, intellectual pursuits

Personal aspirations

Gain admission to a reputable university, excel academically, personal growth

Professional goals

Secure a fulfilling career, contribute positively to society, become a leader in chosen field

Pains

University application stress, competition, time management, self-doubt

Main challenges

Choosing the right university and course, preparing for exams, balancing school and personal life

Needs

Guidance on university applications, exam preparation, emotional support, mentorship

Dreams

Academic success, attending a top university, fulfilling career, personal growth, and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Prospective Undergraduate Student

Budget

£20-£60 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from friends

Online behaviour

Researching, comparing tutors, booking sessions, interacting with peers

Devices used

Smartphone, laptop, tablet

Search terms

University application help, exam preparation, subject-specific tutoring, UCAS help

Preferred Education and Science brands

UCAS, Russell Group universities, AQA, Edexcel, OCR

Triggers

Upcoming exams, university application deadlines, academic challenges

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Teachers, peers, parents, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter

Preferred content types

Short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

10-20 hours per week, may increase leading up to exams

Long term customer potential

High, may continue tutoring through university or recommend to friends


USER PERSONA: Prospective Undergraduate Student from Overseas

Table 01: DEMOGRAPHICS

Data points

Answers for Prospective Undergraduate Student from Overseas

Name

Prospective Undergraduate Student from Overseas

Age

17-18 years old

Occupation




| Occupation | High school or college student (International) |

| Annual income GBP | N/A |

| Marital status | Single |

| Family situation | Living with parents or guardians |

| Location | Outside the United Kingdom |

Table 02: USER DESCRIPTION

Row 1

International student seeking guidance on UK university applications, course selection, and exam preparation.

Row 2

"I need help navigating the UK university application process, choosing the right course, and preparing for success."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Prospective Undergraduate Student from Overseas

Personal characteristics

Ambitious, adaptable, culturally aware, diligent, goal-oriented

Hobbies

Reading, sports, music, academic clubs, volunteering, socialising with friends

Interests

School subjects, extracurricular activities, personal interests, intellectual pursuits

Personal aspirations

Study in the UK, excel academically, personal growth, broaden cultural horizons

Professional goals

Secure a fulfilling career, contribute positively to society, become a leader in chosen field

Pains

Navigating a foreign application process, language barriers, homesickness, self-doubt

Main challenges

Adjusting to UK education system, choosing the right university and course, visa application

Needs

Guidance on UK university applications, exam preparation, emotional support, mentorship

Dreams

Academic success, attending a top UK university, fulfilling career, personal growth, and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Prospective Undergraduate Student from Overseas

Budget

£20-£60 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from friends

Online behaviour

Researching, comparing tutors, booking sessions, interacting with peers

Devices used

Smartphone, laptop, tablet

Search terms

UK university application help, exam preparation, subject-specific tutoring, UCAS help

Preferred Education and Science brands

UCAS, Russell Group universities, AQA, Edexcel, OCR

Triggers

Upcoming exams, university application deadlines, academic challenges

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Teachers, peers, parents, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter

Preferred content types

Short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

10-20 hours per week, may increase leading up to exams

Long term customer potential

High, may continue tutoring through university or recommend to friends


USER PERSONA: Undergraduate Student (Business)

Table 01: DEMOGRAPHICS

Data points

Answers for Undergraduate Student (Business)

Name

Undergraduate Student (Business)

Age

18-22 years old

Occupation

University student

Annual income GBP

N/A

Marital status

Single

Family situation

Living with parents, guardians, or independently

Location

United Kingdom

Table 02: USER


DESCRIPTION

Row 1

Business undergraduate student seeking guidance on coursework, exam preparation, and career planning.

Row 2

"I want to excel in my business courses and need help with understanding complex concepts and preparing for exams."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Undergraduate Student (Business)

Personal characteristics

Ambitious, analytical, diligent, adaptable, goal-oriented

Hobbies

Reading, sports, networking, entrepreneurship, socialising with friends

Interests

Business subjects, extracurricular activities, personal interests, professional development

Personal aspirations

Excel academically, develop business skills, personal growth

Professional goals

Secure a fulfilling business career, contribute positively to society, become a leader in chosen field

Pains

Coursework challenges, exam pressure, time management, self-doubt

Main challenges

Understanding complex business concepts, preparing for exams, balancing school and personal life

Needs

Business tutoring, exam preparation, career guidance, emotional support, mentorship

Dreams

Academic success, thriving business career, personal growth, and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Undergraduate Student (Business)

Budget

£20-£60 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from friends

Online behaviour

Researching, comparing tutors, booking sessions, interacting with peers

Devices used

Smartphone, laptop, tablet

Search terms

Business tutoring, exam preparation, subject-specific tutoring, career guidance

Preferred Education and Science brands

University, CIMA, CIPD, ACCA, ICAEW, AQA, Edexcel, OCR

Triggers

Upcoming exams, coursework deadlines, academic challenges, career planning

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Teachers, peers, parents, online reviews, business professionals

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn

Preferred content types

Short videos, interactive quizzes, infographics, blog posts, webinars

Typical number of hours studied

10-20 hours per week, may increase leading up to exams and deadlines

Long term customer potential

High, may continue tutoring for postgraduate studies or recommend to friends


USER PERSONA: Postgraduate Student (Business)

Table 01: DEMOGRAPHICS

Data points

Answers for Postgraduate Student (Business)

Name

Postgraduate Student (Business)

Age

22-30 years old

Occupation

University student or working professional

Annual income GBP

N/A or £20,000-£40,000 (if working)

Marital status

Single or married

Family situation

Living independently, with partner, or with family

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

Business postgraduate student seeking specialised guidance on advanced coursework, research, and career advancement.

Row 2

"I'm pursuing my postgraduate degree to take my business career to the next level, and I need help with complex topics."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Postgraduate Student (Business)

Personal characteristics

Ambitious, driven, detail-oriented, analytical, goal-oriented

Hobbies

Reading, networking, entrepreneurship, professional development, socialising with friends and peers

Interests

Business subjects, industry trends, personal interests, professional development

Personal aspirations

Master advanced business concepts, enhance career prospects, personal growth

Professional goals

Advance in business career, contribute positively to society, become a leader in chosen field

Pains

Research challenges, time management, work-life balance, self-doubt

Main challenges

Grasping complex business topics, conducting research, balancing work and study

Needs

Specialised tutoring, research guidance, career coaching, emotional support, mentorship

Dreams

Academic success, career advancement, personal growth, and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Postgraduate Student (Business)

Budget

£30-£80 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from peers

Online behaviour

Researching, comparing tutors, booking sessions, interacting with professionals

Devices used

Smartphone, laptop, tablet

Search terms

Postgraduate business tutoring, research assistance, subject-specific tutoring, career coaching

Preferred Education and Science brands

University, CIMA, CIPD, ACCA, ICAEW, AQA, Edexcel, OCR

Triggers

Upcoming deadlines, research challenges, career planning

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Professors, peers, industry professionals, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn

Preferred content types

Webinars, short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

10-25 hours per week, may increase leading up to deadlines and exams

Long term customer potential

Moderate, may continue tutoring for professional development or recommend to peers


USER PERSONA: Postgraduate Student (Sciences)

Table 01: DEMOGRAPHICS

Data points

Answers for Postgraduate Student (Sciences)

Name

Postgraduate Student (Sciences)

Age

22-30 years old

Occupation

University student or working professional

Annual income GBP

N/A or £20,000-£40,000 (if working)

Marital status

Single or married

Family situation

Living independently, with partner, or with family

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

Science postgraduate student seeking guidance on advanced coursework, research, lab work, and career advancement.

Row 2

"I need help mastering complex scientific concepts and conducting research to excel in my postgraduate studies."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Postgraduate Student (Sciences)

Personal characteristics

Ambitious, analytical, detail-oriented, curious, goal-oriented

Hobbies

Reading, scientific clubs, sports, volunteering, socialising with friends and peers

Interests

Science subjects, industry trends, personal interests, professional development

Personal aspirations

Master advanced scientific concepts, enhance career prospects, personal growth

Professional goals

Advance in scientific career, contribute positively to society, become a leader in chosen field

Pains

Research challenges, time management, lab work, self-doubt

Main challenges

Grasping complex scientific concepts, conducting research, lab work, balancing work and study

Needs

Specialised tutoring, research guidance, lab assistance, emotional support, mentorship

Dreams

Academic success, career advancement, personal growth, and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Postgraduate Student (Sciences)

Budget

£30-£80 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from peers

Online behaviour

Researching, comparing tutors, booking sessions, interacting with professionals

Devices used

Smartphone, laptop, tablet

Search terms

Postgraduate science tutoring, research assistance, subject-specific tutoring, lab assistance

Preferred Education and Science brands

University, Nature, Science, PLOS ONE, AQA, Edexcel, OCR

Triggers

Upcoming deadlines, research challenges, lab work, career planning

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Professors, peers, industry professionals, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn

Preferred content types

Webinars, short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

10-25 hours per week, may increase leading up to deadlines and exams

Long term customer potential

Moderate, may continue tutoring for professional development or recommend to peers


USER PERSONA: Postgraduate Student (Humanities)

Table 01: DEMOGRAPHICS

| Data points | Answers for Postgraduate Student (Humanities) |

|----------------


|-------------------|---------------------------------------------------------------|

| Name | Postgraduate Student (Humanities) |

| Age | 22-30 years old |

| Occupation | University student or working professional |

| Annual income GBP | N/A or £20,000-£40,000 (if working) |

| Marital status | Single or married |

| Family situation | Living independently, with partner, or with family |

| Location | United Kingdom |

Table 02: USER DESCRIPTION

Row 1

Humanities postgraduate student seeking guidance on advanced coursework, research, and career advancement.

Row 2

"I need support in understanding complex ideas and theories in my field to excel in my postgraduate studies."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Postgraduate Student (Humanities)

Personal characteristics

Ambitious, critical thinker, detail-oriented, creative, goal-oriented

Hobbies

Reading, writing, art, cultural events, socialising with friends and peers

Interests

Humanities subjects, industry trends, personal interests, professional development

Personal aspirations

Master advanced humanities concepts, enhance career prospects, personal growth

Professional goals

Advance in humanities career, contribute positively to society, become a leader in chosen field

Pains

Research challenges, time management, writer's block, self-doubt

Main challenges

Grasping complex humanities concepts, conducting research, balancing work and study

Needs

Specialised tutoring, research guidance, career coaching, emotional support, mentorship

Dreams

Academic success, career advancement, personal growth, and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Postgraduate Student (Humanities)

Budget

£30-£80 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from peers

Online behaviour

Researching, comparing tutors, booking sessions, interacting with professionals

Devices used

Smartphone, laptop, tablet

Search terms

Postgraduate humanities tutoring, research assistance, subject-specific tutoring, career coaching

Preferred Education and Science brands

University, JSTOR, Project MUSE, AQA, Edexcel, OCR

Triggers

Upcoming deadlines, research challenges, career planning

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Professors, peers, industry professionals, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn

Preferred content types

Webinars, short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

10-25 hours per week, may increase leading up to deadlines and exams

Long term customer potential

Moderate, may continue tutoring for professional development or recommend to peers

USER PERSONA: UNDERGRADUATE STUDENT (HUMANITIES), USER PERSONA: UNDERGRADUATE STUDENT (SCIENCES), USER PERSONA: DISSERTATION SUPPORT STUDENT, USER PERSONA: INTERNATIONAL STUDENT EFL, USER PERSONA: INTERNATIONAL STUDENT WHO WANTS TO STUDY AT UNIVERSITY IN THE UK


Please write in English language.

USER PERSONA: Undergraduate Student (Humanities)

Table 01: DEMOGRAPHICS

Data points

Answers for Undergraduate Student (Humanities)

Name

Undergraduate Student (Humanities)

Age

18-23 years old

Occupation

University student

Annual income GBP

N/A or part-time job income (£5,000-£10,000)

Marital status

Single

Family situation

Living with family, in student accommodation or with flatmates

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

Humanities undergraduate student seeking academic support in coursework, essays, and exam preparation.

Row 2

"I need guidance to better understand complex theories and ideas in my chosen field of study."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Undergraduate Student (Humanities)

Personal characteristics

Curious, open-minded, analytical, creative, goal-oriented

Hobbies

Reading, writing, art, cultural events, socialising with friends and peers

Interests

Humanities subjects, industry trends, personal interests, professional development

Personal aspirations

Master humanities concepts, excel academically, personal growth

Professional goals

Pursue a career in humanities, contribute positively to society, become an expert in the field

Pains

Time management, academic pressure, self-doubt, writer's block

Main challenges

Grasping complex humanities concepts, essay writing, exam preparation

Needs

Tutoring in specific subjects, essay guidance, exam strategies, emotional support

Dreams

Academic success, career advancement, personal growth, and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Undergraduate Student (Humanities)

Budget

£25-£60 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from peers

Online behaviour

Researching, comparing tutors, booking sessions, participating in study groups

Devices used

Smartphone, laptop, tablet

Search terms

Undergraduate humanities tutoring, essay help, exam prep, subject-specific tutoring

Preferred Education and Science brands

University, JSTOR, Project MUSE, AQA, Edexcel, OCR

Triggers

Upcoming deadlines, essay assignments, exam periods

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Professors, peers, industry professionals, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn

Preferred content types

Webinars, short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

10-25 hours per week, may increase leading up to deadlines and exams

Long term customer potential

Moderate, may continue tutoring through university or recommend to peers


USER PERSONA: Undergraduate Student (Sciences)

Table 01: DEMOGRAPHICS

Data points

Answers for Undergraduate Student (Sciences)

Name

Undergraduate Student (Sciences

Continue writing please


Please write in English language.

) |

| Age | 18-23 years old |

| Occupation | University student |

| Annual income GBP | N/A or part-time job income (£5,000-£10,000) |

| Marital status | Single |

| Family situation | Living with family, in student accommodation or with flatmates |

| Location | United Kingdom |

Table 02: USER DESCRIPTION

Row 1

Science undergraduate student seeking academic support in coursework, lab work, and exam preparation.

Row 2

"I need help understanding complex scientific concepts and applying them in my coursework and lab work."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Undergraduate Student (Sciences)

Personal characteristics

Curious, analytical, detail-oriented, problem solver, goal-oriented

Hobbies

Reading, scientific clubs, sports, socialising with friends and peers

Interests

Science subjects, industry trends, personal interests, professional development

Personal aspirations

Master scientific concepts, excel academically, personal growth

Professional goals

Pursue a career in science, contribute positively to society, become an expert in the field

Pains

Time management, academic pressure, self-doubt, lab work challenges

Main challenges

Grasping complex scientific concepts, lab work, exam preparation

Needs

Tutoring in specific subjects, lab assistance, exam strategies, emotional support

Dreams

Academic success, career advancement, personal growth, and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Undergraduate Student (Sciences)

Budget

£25-£60 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from peers

Online behaviour

Researching, comparing tutors, booking sessions, participating in study groups

Devices used

Smartphone, laptop, tablet

Search terms

Undergraduate science tutoring, lab assistance, exam prep, subject-specific tutoring

Preferred Education and Science brands

University, Nature, Science, PLOS ONE, AQA, Edexcel, OCR

Triggers

Upcoming deadlines, lab work, exam periods

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Professors, peers, industry professionals, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn

Preferred content types

Webinars, short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

10-25 hours per week, may increase leading up to deadlines and exams

Long term customer potential

Moderate, may continue tutoring through university or recommend to peers


I will continue with the remaining personas in a separate response to accommodate the length of each persona.

Continue writing please


Please write in English language.

USER PERSONA: Dissertation Support Student

Table 01: DEMOGRAPHICS

Data points

Answers for Dissertation Support Student

Name

Dissertation Support Student

Age

20-30 years old

Occupation

University student

Annual income GBP

N/A or part-time job income (£5,000-£10,000)

Marital status

Single

Family situation

Living with family, in student accommodation or with flatmates

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

University student seeking support in research, planning, and writing their dissertation or thesis.

Row 2

"I need guidance on organising and structuring my dissertation effectively to achieve the best possible grade."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Dissertation Support Student

Personal characteristics

Ambitious, detail-oriented, analytical, goal-oriented, independent thinker

Hobbies

Reading, subject-related hobbies, socialising with friends and peers, sports

Interests

Chosen subject, industry trends, personal interests, professional development

Personal aspirations

Complete a high-quality dissertation, excel academically, personal growth

Professional goals

Pursue a career in chosen field, contribute positively to society, become an expert

Pains

Time management, research challenges, writer's block, self-doubt

Main challenges

Conducting research, organising content, meeting deadlines, writing and editing

Needs

Tutoring, research guidance, dissertation structure assistance, emotional support

Dreams

Academic success, career advancement, personal growth, and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Dissertation Support Student

Budget

£30-£80 per hour, depending on subject and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from peers

Online behaviour

Researching, comparing tutors, booking sessions, participating in study groups

Devices used

Smartphone, laptop, tablet

Search terms

Dissertation help, thesis assistance, research guidance, subject-specific tutoring

Preferred Education and Science brands

University, JSTOR, subject-specific journals, AQA, Edexcel, OCR

Triggers

Upcoming deadlines, research challenges, writer's block

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Professors, peers, industry professionals, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn

Preferred content types

Webinars, short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

15-30 hours per week, may increase leading up to deadlines

Long term customer potential

Low to moderate, may continue tutoring for professional development or recommend to peers



USER PERSONA: International Student EFL

Table 01: DEMOGRAPHICS

Data points

Answers for International Student EFL

Name

International Student EFL

Age

18-30 years old

Occupation

University student

Annual income GBP

N/A or part-time job income (£5,000-£10,000)

Marital status

Single

Family situation

Living with family, in student accommodation or with flatmates

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

International student seeking support in English as a Foreign Language (EFL) to improve their communication skills.

Row 2

"I want to improve my English skills to better understand my course material and communicate with my peers."

Table 03: PSYCHOGRAPHICS

Data points

Answers for International Student EFL

Personal characteristics

Ambitious, adaptable, curious, goal-oriented, social

Hobbies

Language practice, cultural events, socialising with friends, sports

Interests

Language learning, chosen subject, personal interests, professional development

Personal aspirations

Master English, excel academically, personal growth

Professional goals

Pursue a career in chosen field, contribute positively to society, global mobility

Pains

Language barriers, cultural adaptation, homesickness, academic pressure

Main challenges

Improving English proficiency, adjusting to UK academic system, time management

Needs

EFL tutoring, language practice, cultural support, emotional support

Dreams

Academic success, career advancement, personal growth, and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for International Student EFL

Budget

£25-£60 per hour, depending on tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from peers

Online behaviour

Researching, comparing tutors, booking sessions, participating in study groups

Devices used

Smartphone, laptop, tablet

Search terms

EFL tutoring, English language support, subject-specific tutoring in English

Preferred Education and Science brands

Cambridge English, IELTS, British Council, TOEFL, AQA, Edexcel, OCR

Triggers

Upcoming deadlines, language barriers, exam periods

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Professors, peers, industry professionals, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn

Preferred content types

Webinars, short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

10-25 hours per week, may increase leading up to deadlines and exams

Long term customer potential

Moderate, may continue tutoring through university or recommend to peers


USER PERSONA: International Student Who Wants to Study at University in the UK

Table 01: DEMOGRAPHICS

Data points

Answers for International Student Who Wants to Study at University in the UK

Name

International Student Who Wants to Study at University in the UK

Age




| Age | 17-25 years old |

| Occupation | High school or university student |

| Annual income GBP | N/A or part-time job income (varies by country of origin) |

| Marital status | Single |

| Family situation | Living with family |

| Location | Outside the United Kingdom |

Table 02: USER DESCRIPTION

Row 1

International student seeking guidance on the UK university application process and preparing for entrance exams.

Row 2

"I want to study in the UK, but I need help understanding the application process and preparing for exams."

Table 03: PSYCHOGRAPHICS

Data points

Answers for International Student Who Wants to Study at University in the UK

Personal characteristics

Ambitious, adaptable, goal-oriented, determined, curious

Hobbies

Language practice, cultural events, sports, socialising with friends

Interests

Chosen subject, UK culture, personal interests, professional development

Personal aspirations

Gain admission to a UK university, personal growth

Professional goals

Pursue a career in chosen field, contribute positively to society, global mobility

Pains

Navigating the application process, exam preparation, homesickness

Main challenges

Understanding UK university requirements, entrance exams, language proficiency

Needs

Application guidance, exam preparation, language support, cultural support

Dreams

Study in the UK, academic success, career advancement, personal growth

Table 04: ONLINE BEHAVIOUR

Data points

Answers for International Student Who Wants to Study at University in the UK

Budget

£30-£70 per hour, depending on tutor experience and subject

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, YouTube, social media, online reviews, recommendations from peers

Online behaviour

Researching, comparing tutors, booking sessions, participating in study groups

Devices used

Smartphone, laptop, tablet

Search terms

UK university application help, entrance exam tutoring, subject-specific tutoring

Preferred Education and Science brands

UCAS, Russell Group, The Guardian, AQA, Edexcel, OCR

Triggers

Upcoming application deadlines, exam periods, research

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Professors, peers, industry professionals, online reviews

Preferred social media channels

Instagram, Facebook, Snapchat, TikTok, Twitter, LinkedIn

Preferred content types

Webinars, short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

10-25 hours per week, may increase leading up to deadlines and exams

Long term customer potential

Low to moderate, may continue tutoring through university or recommend to peers


Table 01: DEMOGRAPHICS

Data points

Answers for International Student Who Wants to Study at University in the UK

Name

International Student Who Wants to Study at University in the UK

Age

17-25 years old

Occupation

High school or university student

Annual income GBP

N/A or part-time job income (varies by country of origin)

Marital status

Single

Family situation

Living with family or in a student dormitory

Location

Outside the United Kingdom




USER PERSONA: Masters Candidate

Table 01: DEMOGRAPHICS

Data points

Answers for Masters Candidate

Name

Masters Candidate

Age

22-35 years old

Occupation

Recent graduate, young professional, or current student

Annual income GBP

£20,000-£40,000 (if working)

Marital status

Single or in a relationship

Family situation

Living alone, with flatmates, or with family

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

An individual seeking to pursue a Master's degree to advance their education and career prospects.

Row 2

"I'm looking to further my education and improve my career opportunities by pursuing a Master's degree."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Masters Candidate

Personal characteristics

Ambitious, goal-oriented, determined, focused, career-driven

Hobbies

Professional networking, reading, sports, socialising with friends

Interests

Chosen field, personal development, professional development, industry trends

Personal aspirations

Gain admission to a Master's programme, personal growth

Professional goals

Advance in their career, contribute positively to their field, global mobility

Pains

Navigating the application process, exam preparation, financial concerns

Main challenges

Securing funding, maintaining work-life balance, finding the right programme

Needs

Application guidance, exam preparation, financial support, time management

Dreams

Academic success, career advancement, personal growth, and happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Masters Candidate

Budget

£30-£70 per hour, depending on tutor experience and subject

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, LinkedIn, university websites, online reviews, recommendations from peers

Online behaviour

Researching, comparing tutors, booking sessions, participating in study groups

Devices used

Smartphone, laptop, tablet

Search terms

Masters application help, entrance exam tutoring, subject-specific tutoring

Preferred Education and Science brands

Russell Group, The Guardian, QS, Times Higher Education, UCAS

Triggers

Upcoming application deadlines, exam periods, research

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Professors, peers, industry professionals, online reviews

Preferred social media channels

LinkedIn, Twitter, Facebook, Instagram, YouTube

Preferred content types

Webinars, short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

10-25 hours per week, may increase leading up to deadlines and exams

Long term customer potential

Moderate, may continue tutoring through the Master's programme or recommend to peers



USER PERSONA: Masters Student

Table 01: DEMOGRAPHICS

Data points

Answers for Masters Student

Name

Masters Student

Age

22-35 years old

Occupation

Graduate student or working part-time

Annual income GBP

N/A or £10,000-£30,000 (if working part-time)

Marital status

Single or in a relationship

Family situation

Living alone, with flatmates, or with family

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

A student currently enrolled in a Master's programme, seeking academic support and guidance to excel in their studies.

Row 2

"I need support to excel in my Master's programme and want to make the most of this opportunity for my career."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Masters Student

Personal characteristics

Ambitious, goal-oriented, determined, focused, resourceful

Hobbies

Professional networking, reading, sports, socialising with friends

Interests

Chosen field, personal development, professional development

Personal aspirations

Successfully complete Master's programme, personal growth

Professional goals

Advance in their career, contribute positively to their field

Pains

Balancing coursework, exam preparation, research, financial concerns

Main challenges

Time management, academic workload, finding quality resources

Needs

Academic support, exam preparation, research guidance, mentorship

Dreams

Academic success, career advancement, personal growth, happiness

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Masters Student

Budget

£30-£70 per hour, depending on tutor experience and subject

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, LinkedIn, university websites, online reviews, recommendations from peers

Online behaviour

Researching, comparing tutors, booking sessions, participating in study groups

Devices used

Smartphone, laptop, tablet

Search terms

Master's subject tutoring, academic support, research guidance

Preferred Education and Science brands

Russell Group, The Guardian, QS, Times Higher Education, JSTOR

Triggers

Upcoming exams, coursework deadlines, research

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Professors, peers, industry professionals, online reviews

Preferred social media channels

LinkedIn, Twitter, Facebook, Instagram, YouTube

Preferred content types

Webinars, short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

15-30 hours per week, may increase leading up to deadlines and exams

Long term customer potential

Moderate, may continue tutoring through the Master's programme or recommend to peers

Please let me know if you would like me to continue creating the other user personas.

Continue writing please


Please write in English language.

USER PERSONA: UK Masters Candidate from Overseas

Table 01: DEMOGRAPHICS

Data points

Answers for UK Masters Candidate from Overseas

Name

UK Masters Candidate from Overseas

Age

22-35 years old

Occupation

Recent graduate, young professional, or current student

Annual income GBP

N/A or part-time job income (varies by country of origin)

Marital status

Single or in a relationship

Family situation

Living with family or in a student dormitory

Location

Outside the United Kingdom

Table 02: USER DESCRIPTION

Row 1

An international individual seeking to pursue a Master's degree in the UK to enhance their education and career prospects.

Row 2

"I want to study in the UK for my Master's degree to gain international experience and improve my career opportunities."

Table 03: PSYCHOGRAPHICS

Data points

Answers for UK Masters Candidate from Overseas

Personal characteristics

Ambitious, goal-oriented, determined, adaptable, resourceful

Hobbies

Professional networking, reading, sports, exploring new cultures

Interests

Chosen field, personal development, professional development

Personal aspirations

Gain admission to a UK Master's programme, personal growth

Professional goals

Advance in their career, contribute positively to their field, global mobility

Pains

Navigating the application process, language barriers, financial concerns

Main challenges

Securing funding, adapting to UK education system, finding the right programme

Needs

Application guidance, language support, financial support, cultural adaptation

Dreams

Academic success, career advancement, personal growth, international experience

Table 04: ONLINE BEHAVIOUR

Data points

Answers for UK Masters Candidate from Overseas

Budget

£30-£70 per hour, depending on tutor experience and subject

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google, LinkedIn, university websites, online reviews, recommendations from peers

Online behaviour

Researching, comparing tutors, booking sessions, participating in study groups

Devices used

Smartphone, laptop, tablet

Search terms

UK Master's application help, entrance exam tutoring, subject-specific tutoring

Preferred Education and Science brands

Russell Group, The Guardian, QS, Times Higher Education, UCAS

Triggers

Upcoming application deadlines, exam periods, research

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Professors, peers, industry professionals, online reviews

Preferred social media channels

LinkedIn, Twitter, Facebook, Instagram, YouTube

Preferred content types

Webinars, short videos, interactive quizzes, infographics, blog posts

Typical number of hours studied

10-25 hours per week, may increase leading up to deadlines and exams

Long term customer potential

Moderate, may continue tutoring through the Master's programme or recommend to peers

Please let me know if you would like me to continue creating the other user personas.

Continue writing please


Please write in English language.

USER PERSONA: PhD Candidate

Table 01: DEMOGRAPHICS

Data points

Answers for PhD Candidate

Name

PhD Candidate

Age

25-40 years old

Occupation

Graduate student, researcher, or part-time lecturer

Annual income GBP

N/A or £15,000-£35,000 (if working part-time)

Marital status

Single, in a relationship, or married

Family situation

Living alone, with a partner, or with family

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

A highly focused and determined individual pursuing a PhD, seeking academic support and mentorship in their research field.

Row 2

"I need guidance and support during my PhD journey to ensure I produce high-quality research and achieve my goals."

Table 03: PSYCHOGRAPHICS

Data points

Answers for PhD Candidate

Personal characteristics

Highly driven, focused, independent, detail-oriented, analytical

Hobbies

Reading, research, writing, professional networking, sports, socialising

Interests

Research field, academic conferences, professional development

Personal aspirations

Complete PhD, publish research, personal growth

Professional goals

Advance in academia, contribute to their research field

Pains

Balancing research, teaching, and personal life

Main challenges

Time management, securing funding, publishing research

Needs

Academic support, research guidance, mentorship, networking opportunities

Dreams

Academic success, career advancement, personal growth, recognition

Table 04: ONLINE BEHAVIOUR

Data points

Answers for PhD Candidate

Budget

£30-£80 per hour, depending on tutor experience and subject

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google Scholar, ResearchGate, academic journals, university websites, LinkedIn

Online behaviour

Researching, comparing tutors, booking sessions, participating in online forums

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

PhD tutoring, academic support, research guidance, subject-specific tutoring

Preferred Education and Science brands

Russell Group, Nature, Elsevier, Wiley, Springer, JSTOR

Triggers

Upcoming deadlines, research milestones, teaching commitments

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Supervisors, peers, industry professionals, online reviews

Preferred social media channels

LinkedIn, Twitter, ResearchGate, Academia.edu, Facebook

Preferred content types

Webinars, academic articles, research papers, infographics, blog posts

Typical number of hours studied

20-40 hours per week, may increase leading up to deadlines and conferences

Long term customer potential

Moderate, may continue tutoring through the PhD programme or recommend to peers

Please let me know if you would like me to continue creating the other user personas.

Continue writing please


Please write in English language.

USER PERSONA: PhD Student

Table 01: DEMOGRAPHICS

Data points

Answers for PhD Student

Name

PhD Student

Age

25-40 years old

Occupation

Graduate student, researcher, or part-time lecturer

Annual income GBP

N/A or £15,000-£35,000 (if working part-time)

Marital status

Single, in a relationship, or married

Family situation

Living alone, with a partner, or with family

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

An intellectually curious individual undertaking a PhD, seeking academic and research support in their chosen field.

Row 2

"I'm looking for guidance and support during my PhD to help me navigate my research and successfully complete my thesis."

Table 03: PSYCHOGRAPHICS

Data points

Answers for PhD Student

Personal characteristics

Analytical, detail-oriented, persistent, curious, resourceful

Hobbies

Reading, writing, research, professional networking, sports, socialising

Interests

Research field, academic conferences, personal development

Personal aspirations

Complete PhD, contribute to their field, personal growth

Professional goals

Advance in academia, industry, or research

Pains

Balancing research, teaching, and personal life

Main challenges

Time management, securing funding, publishing research

Needs

Academic support, research guidance, mentorship, networking opportunities

Dreams

Academic success, career advancement, personal growth, recognition

Table 04: ONLINE BEHAVIOUR

Data points

Answers for PhD Student

Budget

£30-£80 per hour, depending on tutor experience and subject

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google Scholar, ResearchGate, academic journals, university websites, LinkedIn

Online behaviour

Researching, comparing tutors, booking sessions, participating in online forums

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

PhD tutoring, academic support, research guidance, subject-specific tutoring

Preferred Education and Science brands

Russell Group, Nature, Elsevier, Wiley, Springer, JSTOR

Triggers

Upcoming deadlines, research milestones, teaching commitments

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Supervisors, peers, industry professionals, online reviews

Preferred social media channels

LinkedIn, Twitter, ResearchGate, Academia.edu, Facebook

Preferred content types

Webinars, academic articles, research papers, infographics, blog posts

Typical number of hours studied

20-40 hours per week, may increase leading up to deadlines and conferences

Long term customer potential

Moderate, may continue tutoring through the PhD programme or recommend to peers

Please let me know if you would like me to continue creating the other user personas.

Continue writing please


Please write in English language.

USER PERSONA: MBA Candidate

Table 01: DEMOGRAPHICS

Data points

Answers for MBA Candidate

Name

MBA Candidate

Age

27-45 years old

Occupation

Professional in management or related field

Annual income GBP

£35,000-£80,000+

Marital status

Single, in a relationship, or married

Family situation

Living alone, with a partner, or with family

Location

United Kingdom or international

Table 02: USER DESCRIPTION

Row 1

An ambitious and career-driven individual seeking to enhance their business acumen and leadership skills through an MBA program.

Row 2

"I want to excel in my MBA program and develop the skills necessary for success in today's competitive business environment."

Table 03: PSYCHOGRAPHICS

Data points

Answers for MBA Candidate

Personal characteristics

Goal-oriented, ambitious, driven, adaptable, strategic

Hobbies

Networking, sports, travel, personal development, socialising

Interests

Business, finance, management, leadership, entrepreneurship

Personal aspirations

Advance in their career, personal growth, financial success

Professional goals

Obtain an MBA, secure a high-level management position or start a business

Pains

Balancing work, study, and personal life

Main challenges

Time management, meeting academic demands, networking

Needs

Academic support, mentorship, networking opportunities, career guidance

Dreams

Professional success, personal fulfilment, financial stability

Table 04: ONLINE BEHAVIOUR

Data points

Answers for MBA Candidate

Budget

£50-£150 per hour, depending on tutor experience and subject

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Business school websites, LinkedIn, online forums, MBA program rankings

Online behaviour

Researching, comparing tutors, booking sessions, networking, participating in online forums

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

MBA tutoring, business tutoring, academic support, subject-specific tutoring

Preferred Education and Science brands

Top business schools, Harvard Business Review, Forbes, Financial Times

Triggers

Upcoming deadlines, exams, group projects, networking events

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Professors, peers, industry professionals, online reviews

Preferred social media channels

LinkedIn, Twitter, Facebook, Instagram, YouTube

Preferred content types

Webinars, case studies, articles, podcasts, video lectures

Typical number of hours studied

10-20 hours per week, may increase leading up to deadlines and exams

Long term customer potential

Moderate, may continue tutoring through the MBA program or recommend to peers

Please let me know if you would like me to continue creating the other user personas.

Continue writing please


Please write in English language.

USER PERSONA: Postgraduate Student (Sciences)

Table 01: DEMOGRAPHICS

Data points

Answers for Postgraduate Student (Sciences)

Name

Postgraduate Student (Sciences)

Age

22-40 years old

Occupation

Graduate student, researcher, or part-time lecturer

Annual income GBP

N/A or £15,000-£35,000 (if working part-time)

Marital status

Single, in a relationship, or married

Family situation

Living alone, with a partner, or with family

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

A highly motivated individual pursuing a postgraduate degree in the sciences, seeking academic support and research guidance.

Row 2

"I need assistance in understanding complex scientific concepts and guidance on how to excel in my postgraduate studies."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Postgraduate Student (Sciences)

Personal characteristics

Analytical, detail-oriented, curious, persistent, resourceful

Hobbies

Reading, writing, research, sports, socialising

Interests

Scientific field, academic conferences, personal development

Personal aspirations

Complete postgraduate degree, contribute to their field, personal growth

Professional goals

Advance in academia, industry, or research

Pains

Balancing research, teaching, and personal life

Main challenges

Time management, understanding complex concepts, research guidance

Needs

Academic support, research guidance, mentorship, networking opportunities

Dreams

Academic success, career advancement, personal growth, recognition

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Postgraduate Student (Sciences)

Budget

£30-£80 per hour, depending on tutor experience and subject

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Google Scholar, ResearchGate, academic journals, university websites

Online behaviour

Researching, comparing tutors, booking sessions, participating in online forums

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

Science tutoring, academic support, research guidance, subject-specific tutoring

Preferred Education and Science brands

Russell Group, Nature, Elsevier, Wiley, Springer, JSTOR

Triggers

Upcoming deadlines, research milestones, teaching commitments

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Supervisors, peers, industry professionals, online reviews

Preferred social media channels

LinkedIn, Twitter, ResearchGate, Academia.edu, Facebook

Preferred content types

Webinars, academic articles, research papers, infographics, blog posts

Typical number of hours studied

20-40 hours per week, may increase leading up to deadlines and conferences

Long term customer potential

Moderate, may continue tutoring through the postgraduate programme or recommend to peers

Please let me know if you would like me to continue creating the other user personas.

J5, let's go - USER PERSONA: PROFESSIONAL TAKING CHARTERED EXAMINATION, USER PERSONA: ADULT PROFESSIONAL DEVELOPMENT LEARNER, USER PERSONA: ADULT VOCATIONAL TRAINING, USER PERSONA: UK ADULT FOREIGN LANGUAGE LEARNER, USER PERSONA: CASUAL ADULT LEARNER - academic subjects, 


Please write in English language.

USER PERSONA: Professional Taking Chartered Examination

Table 01: DEMOGRAPHICS

Data points

Answers for Professional Taking Chartered Examination

Name

Professional Taking Chartered Examination

Age

25-50 years old

Occupation

Professional in finance, accounting, law, or related field

Annual income GBP

£30,000-£80,000+

Marital status

Single, in a relationship, or married

Family situation

Living alone, with a partner, or with family

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

A focused professional preparing for a chartered examination to advance their career and increase their industry standing.

Row 2

"I need expert guidance to help me successfully pass my chartered examination and progress in my career."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Professional Taking Chartered Examination

Personal characteristics

Detail-oriented, ambitious, focused, persistent, strategic

Hobbies

Networking, sports, travel, personal development, socialising

Interests

Industry-specific news, finance, law, personal growth

Personal aspirations

Advance in their career, personal growth, financial success

Professional goals

Pass chartered examination, secure promotions, gain recognition

Pains

Balancing work, study, and personal life

Main challenges

Time management, understanding complex concepts, exam preparation

Needs

Expert guidance, exam strategies, mentorship, networking

Dreams

Professional success, personal fulfilment, financial stability

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Professional Taking Chartered Examination

Budget

£50-£120 per hour, depending on tutor experience and subject

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Industry websites, LinkedIn, online forums, exam boards

Online behaviour

Researching, comparing tutors, booking sessions, networking

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

Exam-specific tutoring, exam strategies, subject-specific tutoring

Preferred Education and Science brands

Professional associations, industry-leading organisations, exam boards

Triggers

Upcoming examination dates, career goals, industry requirements

Sales Barriers

High tutoring fees, scheduling conflicts, concerns about tutor quality

Influencers

Colleagues, supervisors, industry professionals, online reviews

Preferred social media channels

LinkedIn, Twitter, Facebook, Instagram, YouTube

Preferred content types

Webinars, articles, podcasts, video lectures, case studies

Typical number of hours studied

5-15 hours per week, may increase leading up to exam dates

Long term customer potential

Moderate, may continue tutoring for further qualifications or recommend to peers

USER PERSONA: Adult Professional Development Learner

Table 01: DEMOGRAPHICS

Data points

Answers for Adult Professional Development Learner

Name

Adult Professional Development Learner

Age

25-60 years old

Occupation

Professional in various industries

Annual income GBP

£25,000-£100,000

Marital status

Single, in a relationship, or married

Family situation

Living alone, with a partner, or with family

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

An adult professional seeking to improve their skills and knowledge to enhance their career prospects and personal development.

Row 2

"I want to keep learning and growing in my career by taking courses and gaining new skills."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Adult Professional Development Learner

Personal characteristics

Motivated, adaptable, ambitious, self-disciplined, lifelong learner

Hobbies

Reading, sports, travel, personal development, socialising

Interests

Industry news, personal growth, new technologies, soft skills

Personal aspirations

Career advancement, personal growth, self-improvement

Professional goals

Secure promotions, gain recognition, develop new skills

Pains

Balancing work, learning, and personal life

Main challenges

Time management, staying up-to-date with industry trends, finding suitable courses

Needs

Accessible learning resources, expert guidance, networking

Dreams

Professional success, personal fulfilment, job satisfaction

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Adult Professional Development Learner

Budget

£30-£100 per hour, depending on course and tutor experience

Shopping frequency

As needed basis, typically 1-4 sessions per month or as course requires

Preferred research channels

LinkedIn, industry websites, online forums, course platforms

Online behaviour

Researching, comparing courses, booking sessions, networking

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

Professional development courses, skills training, subject-specific courses

Preferred Education and Science brands

Coursera, Udemy, LinkedIn Learning, industry-specific providers

Triggers

Career goals, industry requirements, personal interests

Sales Barriers

High course fees, scheduling conflicts, concerns about course quality

Influencers

Colleagues, supervisors, industry professionals, online reviews

Preferred social media channels

LinkedIn, Twitter, Facebook, Instagram, YouTube

Preferred content types

Webinars, articles, podcasts, video lectures, case studies

Typical number of hours studied

3-10 hours per week, may vary depending on course workload

Long term customer potential

Moderate, may continue learning and taking courses throughout their career


USER PERSONA: Adult Vocational Training

Table 01: DEMOGRAPHICS

Data points

Answers for Adult Vocational Training

Name

Adult Vocational Training Learner

Age

18-60 years old

Occupation

Blue-collar workers, service industry, trade professionals

Annual income GBP

£18,000-£60,000

Marital status

Single, in a relationship, or married

Family situation

Living alone, with a partner, or with family

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

An adult learner seeking vocational training to acquire practical skills for career advancement or a job change.

Row 2

"I want to learn practical skills that will help me find better job opportunities and improve my career prospects."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Adult Vocational Training

Personal characteristics

Hard-working, practical, goal-oriented, hands-on, adaptable

Hobbies

DIY, sports, travel, gardening, personal development

Interests

Skilled trades, practical skills, career development, industry news

Personal aspirations

Job stability, career advancement, financial security

Professional goals

Acquire new skills, secure better job opportunities, gain recognition

Pains

Balancing work, training, and personal life

Main challenges

Finding suitable training courses, cost, time constraints

Needs

Hands-on training, expert guidance, accessible resources

Dreams

Job satisfaction, financial stability, career progression

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Adult Vocational Training

Budget

£20-£80 per hour, depending on course and instructor

Shopping frequency

As needed basis, typically 1-4 sessions per month or as course requires

Preferred research channels

Trade websites, online forums, local colleges, course platforms

Online behaviour

Researching, comparing courses, booking sessions, networking

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

Vocational training, trade skills, industry-specific courses

Preferred Education and Science brands

Local colleges, trade associations, industry-specific training providers

Triggers

Job opportunities, personal interests, career goals

Sales Barriers

High course fees, scheduling conflicts, concerns about course quality

Influencers

Colleagues, supervisors, industry professionals, online reviews

Preferred social media channels

Facebook, Twitter, Instagram, YouTube, LinkedIn

Preferred content types

Videos, articles, case studies, webinars, tutorials

Typical number of hours studied

3-10 hours per week, may vary depending on course workload

Long term customer potential

Moderate, may continue training and upgrading skills throughout their career



USER PERSONA: UK Adult Foreign Language Learner

Table 01: DEMOGRAPHICS

Data points

Answers for UK Adult Foreign Language Learner

Name

UK Adult Foreign Language Learner

Age

18-60 years old

Occupation

Varied (students, professionals, retirees)

Annual income GBP

£12,000-£100,000

Marital status

Single, in a relationship, or married

Family situation

Living alone, with a partner, or with family

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

A UK adult who is eager to learn a foreign language for personal or professional reasons, travel, or cultural interest.

Row 2

"I want to learn a new language to broaden my horizons, connect with different cultures, and enhance my communication skills."

Table 03: PSYCHOGRAPHICS

Data points

Answers for UK Adult Foreign Language Learner

Personal characteristics

Open-minded, curious, patient, persistent, adaptable

Hobbies

Travel, reading, film, cultural events, socialising

Interests

Language learning, culture, history, international relations

Personal aspirations

Personal growth, cultural understanding, language proficiency

Professional goals

Expanding career opportunities, improving communication skills

Pains

Balancing learning with work and personal life, language barriers

Main challenges

Finding suitable language courses, staying motivated, overcoming fear of speaking

Needs

Structured learning, expert guidance, language practice

Dreams

Language fluency, travel, cultural enrichment, personal fulfilment

Table 04: ONLINE BEHAVIOUR

Data points

Answers for UK Adult Foreign Language Learner

Budget

£20-£50 per hour, depending on tutor experience and language

Shopping frequency

As needed basis, typically 1-4 sessions per week

Preferred research channels

Language learning websites, online forums, course platforms

Online behaviour

Researching, comparing courses, booking sessions, language practice

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

Language courses, language tutors, language learning resources

Preferred Education and Science brands

Duolingo, Rosetta Stone, Babbel, Memrise, iTalki

Triggers

Travel plans, personal interests, career goals, cultural curiosity

Sales Barriers

High course fees, scheduling conflicts, concerns about tutor quality

Influencers

Friends, family, colleagues, online reviews, language learners

Preferred social media channels

Facebook, Twitter, Instagram, YouTube, language-specific forums

Preferred content types

Video lessons, articles, podcasts, language learning apps

Typical number of hours studied

3-7 hours per week, may vary depending on goals and progress

Long term customer potential

High, may continue learning multiple languages or advance to higher levels of proficiency

USER PERSONA: Casual Adult Learner - Academic Subjects

Table 01: DEMOGRAPHICS

Data points

Answers for Casual Adult Learner - Academic Subjects

Name

Casual Adult Learner - Academic Subjects

Age

25-60 years old

Occupation

Varied (students, professionals, retirees)

Annual income GBP

£15,000-£100,000

Marital status

Single, in a relationship, or married

Family situation

Living alone, with a partner, or with family

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

A casual adult learner interested in exploring academic subjects for personal growth, intellectual curiosity, or lifelong learning.

Row 2

"I'm always keen to expand my knowledge and explore new subjects. Learning is a lifelong journey, and I enjoy the process."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Casual Adult Learner - Academic Subjects

Personal characteristics

Inquisitive, open-minded, self-motivated, curious, patient

Hobbies

Reading, writing, attending lectures, cultural events, travel

Interests

Literature, history, philosophy, social sciences, arts

Personal aspirations

Personal growth, intellectual enrichment, broadening horizons

Professional goals

Not applicable, focus on personal interests

Pains

Balancing learning with work and personal life, limited resources

Main challenges

Staying motivated, finding suitable courses, time constraints

Needs

Accessible resources, expert guidance, flexible learning options

Dreams

Lifelong learning, personal enrichment, expanding knowledge

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Casual Adult Learner - Academic Subjects

Budget

£15-£50 per hour, depending on tutor and subject

Shopping frequency

As needed basis, typically 1-4 sessions per month

Preferred research channels

Online course platforms, academic websites, online forums

Online behaviour

Researching, comparing courses, booking sessions, networking

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

Academic courses, subject-specific tutors, online lectures

Preferred Education and Science brands

Coursera, edX, Open University, FutureLearn, TED-Ed

Triggers

Personal interests, intellectual curiosity, learning goals

Sales Barriers

High course fees, scheduling conflicts, concerns about course quality

Influencers

Friends, family, colleagues, online reviews, subject experts

Preferred social media channels

Facebook, Twitter, Instagram, YouTube, LinkedIn

Preferred content types

Videos, articles, podcasts, webinars, e-books

Typical number of hours studied

2-5 hours per week, may vary depending on interest and availability

Long term customer potential

Moderate, may continue learning various subjects over time

USER PERSONA: Working Parent Buying for Children

Table 01: DEMOGRAPHICS

Data points

Answers for Working Parent Buying for Children

Name

Working Parent Buying for Children

Age

25-55 years old

Occupation

Varied (full-time professionals, self-employed)

Annual income GBP

£20,000-£150,000

Marital status

Single, in a relationship, or married

Family situation

Living with a partner and children

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

A busy working parent seeking quality tutoring services for their child(ren) to support and enhance their learning journey.

Row 2

"I want my child to have the best possible education, and I believe that extra tutoring will give them an edge in school."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Working Parent Buying for Children

Personal characteristics

Organised, ambitious, proactive, family-oriented, responsible

Hobbies

Family activities, sports, reading, travel, dining out

Interests

Child's education, family wellbeing, career growth, parenting

Personal aspirations

Successful career, well-rounded and educated children

Professional goals

Career advancement, work-life balance, financial stability

Pains

Balancing work and family life, limited time, educational costs

Main challenges

Finding suitable tutors, scheduling sessions, managing expectations

Needs

Quality tutoring, convenience, value for money, flexible scheduling

Dreams

Successful and happy children, fulfilling family life, financial security

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Working Parent Buying for Children

Budget

£25-£60 per hour, depending on tutor and subject

Shopping frequency

As needed basis, typically 1-4 sessions per week

Preferred research channels

Online tutoring websites, parenting forums, reviews

Online behaviour

Researching, comparing tutors, booking sessions, monitoring progress

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

Child's subject tutors, local tutors, online tutoring, reviews

Preferred Education and Science brands

Tutorful, MyTutor, First Tutors, The Profs, Superprof

Triggers

Child's academic needs, school performance, recommendation

Sales Barriers

High fees, scheduling conflicts, concerns about tutor quality

Influencers

Friends, family, colleagues, school teachers, online reviews

Preferred social media channels

Facebook, Twitter, Instagram, LinkedIn, parenting forums

Preferred content types

Articles, video testimonials, parenting blogs, reviews

Typical number of hours studied

1-4 hours per week for their child, depending on needs and progress

Long term customer potential

High, may continue using tutoring services for multiple children or subjects

USER PERSONA: Aspirational Parent Buying for Children

Table 01: DEMOGRAPHICS

Data points

Answers for Aspirational Parent Buying for Children

Name

Aspirational Parent Buying for Children

Age

25-55 years old

Occupation

Varied (professionals, self-employed, entrepreneurs)

Annual income GBP

£30,000-£200,000

Marital status

Single, in a relationship, or married

Family situation

Living with a partner and children

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

An aspirational parent focused on providing top-quality educational opportunities for their child(ren) to ensure future success.

Row 2

"I believe investing in my child's education is essential for their future, and I'm willing to do whatever it takes to help them succeed."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Aspirational Parent Buying for Children

Personal characteristics

Driven, ambitious, proactive, focused, family-oriented

Hobbies

Networking, sports, travel, fine dining, cultural events

Interests

Child's education, personal success, career growth, parenting

Personal aspirations

Successful children, strong family bonds, financial security

Professional goals

Career advancement, financial freedom, personal growth

Pains

Balancing high expectations, time constraints, educational costs

Main challenges

Identifying top-quality resources, managing expectations, maintaining balance

Needs

Expert tutors, elite educational resources, personalized learning

Dreams

Children attending top universities, successful and fulfilling lives

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Aspirational Parent Buying for Children

Budget

£50-£150 per hour, depending on tutor and subject

Shopping frequency

As needed basis, typically 2-5 sessions per week

Preferred research channels

Elite tutoring websites, personal networks, referrals

Online behaviour

Researching, comparing tutors, booking sessions, tracking progress

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

Elite tutors, specialized tutoring, top education resources

Preferred Education and Science brands

The Profs, Oxbridge Tutors, Keystone Tutors, Kings Tutors

Triggers

Child's academic performance, school recommendations, reputation

Sales Barriers

High fees, limited availability, concerns about tutor quality

Influencers

Friends, family, colleagues, school teachers, industry professionals

Preferred social media channels

LinkedIn, Facebook, Twitter, Instagram, elite parent forums

Preferred content types

Articles, video testimonials, reviews, case studies

Typical number of hours studied

4-10 hours per week for their child, depending on needs and goals

Long term customer potential

High, long-term engagement with elite tutoring services and resources


USER PERSONA: Stay at Home Parent Buying for Children

Table 01: DEMOGRAPHICS

Data points

Answers for Stay at Home Parent Buying for Children

Name

Stay at Home Parent Buying for Children

Age

25-55 years old

Occupation

Stay at home parent

Annual income GBP

£0-£200,000 (combined with spouse/partner)

Marital status

Single, in a relationship, or married

Family situation

Living with a partner and children

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

A stay at home parent actively involved in their child(ren)'s education, seeking quality tutoring services to support their learning.

Row 2

"As a stay at home parent, I'm committed to giving my children the best educational opportunities and support I can find."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Stay at Home Parent Buying for Children

Personal characteristics

Nurturing, dedicated, proactive, family-oriented, resourceful

Hobbies

Family activities, hobbies, reading, community involvement

Interests

Child's education, family wellbeing, parenting, community

Personal aspirations

Successful children, strong family bonds, personal growth

Professional goals

N/A

Pains

Limited personal time, balancing parenting with education support

Main challenges

Finding suitable tutors, scheduling sessions, managing expectations

Needs

Quality tutoring, convenience, value for money, flexible scheduling

Dreams

Successful and happy children, strong family connections, personal fulfillment

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Stay at Home Parent Buying for Children

Budget

£20-£60 per hour, depending on tutor and subject

Shopping frequency

As needed basis, typically 1-4 sessions per week

Preferred research channels

Online tutoring websites, parenting forums, reviews

Online behaviour

Researching, comparing tutors, booking sessions, monitoring progress

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

Child's subject tutors, local tutors, online tutoring, reviews

Preferred Education and Science brands

Tutorful, MyTutor, First Tutors, The Profs, Superprof

Triggers

Child's academic needs, school performance, recommendation

Sales Barriers

High fees, scheduling conflicts, concerns about tutor quality

Influencers

Friends, family, colleagues, school teachers, online reviews

Preferred social media channels

Facebook, Twitter, Instagram, Pinterest, parenting forums

Preferred content types

Articles, video testimonials, parenting blogs, reviews

Typical number of hours studied

1-4 hours per week for their child, depending on needs and progress

Long term customer potential

High, may continue using tutoring services for multiple children or subjects

USER PERSONA: Primary School Parent Buying for Children

Table 01: DEMOGRAPHICS

Data points

Answers for Primary School Parent Buying for Children

Name

Primary School Parent Buying for Children

Age

25-55 years old

Occupation

Varied (full-time, part-time, self-employed, stay-at-home)

Annual income GBP

£20,000-£150,000

Marital status

Single, in a relationship, or married

Family situation

Living with a partner and children

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

A primary school parent focused on helping their young child(ren) develop strong foundational skills in various subjects.

Row 2

"I want to ensure my child gets the best possible start in their education by providing them with the right support early on."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Primary School Parent Buying for Children

Personal characteristics

Nurturing, proactive, family-oriented, attentive, resourceful

Hobbies

Family activities, hobbies, reading, sports, community involvement

Interests

Child's education, family wellbeing, parenting, community

Personal aspirations

Successful children, strong family bonds, personal growth

Professional goals

Career stability, work-life balance, personal development

Pains

Limited time, balancing work and family, educational resources

Main challenges

Identifying age-appropriate resources, managing expectations, time management

Needs

Quality tutoring, convenience, value for money, tailored teaching

Dreams

Successful and happy children, strong family connections, personal fulfillment

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Primary School Parent Buying for Children

Budget

£15-£50 per hour, depending on tutor and subject

Shopping frequency

As needed basis, typically 1-3 sessions per week

Preferred research channels

Online tutoring websites, parenting forums, reviews

Online behaviour

Researching, comparing tutors, booking sessions, monitoring progress

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

Primary school tutoring, local tutors, online tutoring, age-appropriate tutoring

Preferred Education and Science brands

Tutorful, MyTutor, First Tutors, Superprof, Tutor Hunt

Triggers

Child's academic needs, school recommendations, peer performance

Sales Barriers

High fees, scheduling conflicts, concerns about tutor quality

Influencers

Friends, family, colleagues, school teachers, online reviews

Preferred social media channels

Facebook, Twitter, Instagram, Pinterest, parenting forums

Preferred content types

Articles, video testimonials, parenting blogs, reviews

Typical number of hours studied

1-3 hours per week for their child, depending on needs and progress

Long term customer potential

Moderate, may continue using tutoring services as child progresses through education

USER PERSONA: 11 Plus Parent

Table 01: DEMOGRAPHICS

Data points

Answers for 11 Plus Parent

Name

11 Plus Parent

Age

25-55 years old

Occupation

Varied (full-time, part-time, self-employed, stay-at-home)

Annual income GBP

£30,000-£200,000

Marital status

Single, in a relationship, or married

Family situation

Living with a partner and children

Location

United Kingdom

Table 02: USER DESCRIPTION

Row 1

A parent focused on preparing their child for the 11 Plus exam to secure a place at a selective grammar or independent school.

Row 2

"I want my child to have the best possible education, so I'm investing in 11 Plus tutoring to help them succeed."

Table 03: PSYCHOGRAPHICS

Data points

Answers for 11 Plus Parent

Personal characteristics

Driven, dedicated, goal-oriented, family-focused, ambitious

Hobbies

Family activities, hobbies, reading, sports, community involvement

Interests

Child's education, family wellbeing, parenting, community

Personal aspirations

Successful children, strong family bonds, personal growth

Professional goals

Career growth, work-life balance, personal development

Pains

Time management, finding qualified tutors, balancing work and family

Main challenges

Identifying suitable tutors, managing expectations, exam preparation

Needs

Quality 11 Plus tutoring, flexibility, value for money, exam-focused teaching

Dreams

Child gaining a place at a prestigious school, successful and happy children

Table 04: ONLINE BEHAVIOUR

Data points

Answers for 11 Plus Parent

Budget

£30-£80 per hour, depending on tutor and subject

Shopping frequency

As needed basis, typically 2-4 sessions per week

Preferred research channels

Online tutoring websites, 11 Plus forums, reviews

Online behaviour

Researching, comparing tutors, booking sessions, monitoring progress

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

11 Plus tutors, local tutors, online tutoring, exam preparation

Preferred Education and Science brands

11 Plus Tutors, Tutorful, MyTutor, First Tutors, Tutor Hunt

Triggers

Upcoming 11 Plus exam, child's academic needs, school recommendations

Sales Barriers

High fees, scheduling conflicts, concerns about tutor quality

Influencers

Friends, family, colleagues, school teachers, online reviews

Preferred social media channels

Facebook, Twitter, Instagram, Pinterest, 11 Plus forums

Preferred content types

Articles, video testimonials, exam preparation tips, reviews

Typical number of hours studied

2-4 hours per week for their child, depending on needs and progress

Long term customer potential

Moderate, may continue using tutoring services for siblings or other exams


USER PERSONA: Common Entrance Parent

Table 01: DEMOGRAPHICS

Data points

Answers for Common Entrance Parent

Name

Common Entrance Parent

Age

30-55 years old

Occupation

Varied (full-time, part-time,



self-employed, stay-at-home) |

| Annual income GBP | £40,000-£200,000 |

| Marital status | Single, in a relationship, or married |

| Family situation | Living with a partner and children |

| Location | United Kingdom |

Table 02: USER DESCRIPTION

Row 1

A parent committed to supporting their child through Common Entrance exams to gain entry into top UK independent schools.

Row 2

"I believe in giving my child the best education possible, and that starts with preparing them for the Common Entrance exams."

Table 03: PSYCHOGRAPHICS

Data points

Answers for Common Entrance Parent

Personal characteristics

Ambitious, driven, family-focused, proactive, resourceful

Hobbies

Family activities, hobbies, reading, sports, community involvement

Interests

Child's education, family wellbeing, parenting, community

Personal aspirations

Successful children, strong family bonds, personal growth

Professional goals

Career growth, work-life balance, personal development

Pains

Time management, finding qualified tutors, balancing work and family

Main challenges

Identifying suitable tutors, managing expectations, exam preparation

Needs

Quality Common Entrance tutoring, flexibility, value for money, exam-focused teaching

Dreams

Child gaining a place at a top independent school, successful and happy children

Table 04: ONLINE BEHAVIOUR

Data points

Answers for Common Entrance Parent

Budget

£35-£90 per hour, depending on tutor and subject

Shopping frequency

As needed basis, typically 2-4 sessions per week

Preferred research channels

Online tutoring websites, Common Entrance forums, reviews

Online behaviour

Researching, comparing tutors, booking sessions, monitoring progress

Devices used

Laptop, desktop computer, smartphone, tablet

Search terms

Common Entrance tutors, local tutors, online tutoring, exam preparation

Preferred Education and Science brands

Tutorful, MyTutor, First Tutors, Tutor Hunt, Keystone Tutors

Triggers

Upcoming Common Entrance exams, child's academic needs, school recommendations

Sales Barriers

High fees, scheduling conflicts, concerns about tutor quality

Influencers

Friends, family, colleagues, school teachers, online reviews

Preferred social media channels

Facebook, Twitter, Instagram, Pinterest, Common Entrance forums

Preferred content types

Articles, video testimonials, exam preparation tips, reviews

Typical number of hours studied

2-4 hours per week for their child, depending on needs and progress

Long term customer potential

Moderate, may continue using tutoring services for siblings or other exams

Table 01: DEMOGRAPHICS (Common Entrance Parent)

Data points

Answers for Common Entrance Parent

Name

Common Entrance Parent

Age

30-55 years old

Occupation

Varied (full-time, part-time, self-employed, stay-at-home)

Annual income GBP

£40,000-£200,000

Marital status

Single, in a relationship, or married

Family situation

Living with a partner and children

Location

United Kingdom